Dropshipping is a great way to start your own online business without having to spend a lot of money on inventory or equipment. As such, India has a large potential market for dropshipping businesses. This makes India an attractive option for dropshipping entrepreneurs looking for an opportunity to grow their businesses quickly.
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In the last few years, dropshipping has been growing in popularity, especially among small businesses. The best part about dropshipping is that it allows you to avoid the high cost of inventory and shipping that comes with traditional retail stores. You also don’t have to worry about keeping up with new trends or making sure your product line is fresh and exciting enough for customers.
Along with these benefits, drop shipping can be especially lucrative if done right. If you are thinking about starting a dropshipping business in India, here we are sharing the best idea to do dropshipping business in India in 2022:
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Best Way of Dropshipping Business in India
As we all know this is the digital era and making an online presence is the best idea these days for selling. But there are plenty of social media platforms, is it required to make a presence on all these platforms? No, it is not necessary or it is not even the best idea. Just integrating the 2 most popular social media platforms, WhatsApp and Instagram, is enough. You can create your own reselling or dropshipping business by combining Instagram and WhatsApp.
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How to Create Reselling Business With WhatsApp And Instagram
People often complain that they are not able to do reselling business after even posting on Facebook. The main reason for this failure is they are not able to create a brand. If you use 2 social media applications (WhatsApp and Instagram) very carefully and integrate them, you can create big business and automate reselling business to a wide extent. You can also create your own brand.
3 Main Requirements For Any Business
The 3 major requirements of any business are:
1. Product: You will need a very good product for a successful business.
2. Marketing: You need to market or advertise your product.
3. Sales: Finally you will attract sales with the right marketing strategies.
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It is easy to find products. There are many ways to do it. You can find many big and genuine wholesalers or you can take help from big eCommerce platforms like Meesho, Glowroad, etc. Finding a supplier is even possible with our social sellers’ platform. There you will find a list of genuine and trustworthy wholesalers from all across the country. So, finding a supplier or a good product is easy. But resellers find problems in marketing and sales. If you manage these 2 platforms perfectly, you would be able to create an overall brand.
In today’s time, Instagram is the most growing platform. It can become the biggest marketing platform for your reselling business.
WhatsApp Business can be the best platform for your sales channel. Here you can call people and do sales. 1 is a good marketing platform and 1 is a good sales platform.
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How to Integrate WhatsApp And Instagram?
What you need to do is integrate both platforms into one. Integration means whatever traffic you get on Instagram, you need to send it to WhatsApp and you need to send WhatsApp contacts to Instagram i.e. to the brand account.
Setup Accounts on WhatsApp And Instagram
Step-by-step process on how you can set up an Instagram brand account and then divert traffic to WhatsApp.
Step 1: Set Up an Instagram business account.
Step 2: Set up the logo, description, and highlights on the Instagram business account.
Step 3: Create a good profile and write a description.
Step 4: Create an account on Whatsapp Business.
Step 3: Customise WhatsApp account according to brand.
Step 4: Create groups with descriptions, logo setup catalogue
Step 5: List high-quality products on the WhatsApp catalogue.
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Integrate WhatsApp Account With Instagram Account And Vice Versa
Let’s understand how to redirect followers from Instagram to WhatsApp. The maximum you redirect followers to your WhatsApp, the maximum you generate sales, and the maximum you will earn profit. For this, in the Instagram bio, put the link to your WhatsApp business groups. You could also set up the WhatsApp profile link there. Also, mention the WhatsApp number in the Instagram bio.
Next, what you need to do is; whenever you post any product, mention the WhatsApp number in the first line of the caption of the product. People often make mistakes in this they use to write WhatsApp numbers below the caption and some don’t even mention the number. This is the biggest problem. Whenever you are writing the caption of any product, firstly write overall information about the product and essentially mention the number in the first line of the caption, so that the customers could contact you easily.
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Also, put the WhatsApp number in the highlights. Many people don’t use highlights properly as they think it is of no use. Some even don’t know how to use highlights to drive sales. If the highlights are used carefully, it is one of the best approaches to attract traffic. In the highlights, you should write the step-by-step process to buy your product and mention the contact information there too. You can also mention the availability timing so that the customers could know the right time to contact you to clear all their queries about the product. Also, share the information related to your WhatsApp group there.
Put contact numbers and information everywhere on Instagram, so that a maximum number of people save your contact number and from there drive to your WhatsApp. All the traffic comes directly to your WhatsApp. Similarly, you need to drive traffic from WhatsApp to your Instagram account.
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The first and most common way is whatever you are posting to Instagram or whichever of your posts is gaining maximum likes or comments or whichever product is going trending on Instagram, take its screenshot and post it on WhatsApp stories. You can also give the link to your Instagram account there. By watching your WhatsApp story, people could connect to your Instagram.
The maximum you redirect, the maximum people will start noticing you as a brand. Then, soon they will become your potential customers in the coming time.
Forward Contacts From WhatsApp to Instagram
There is another good way to redirect people from WhatsApp to Instagram and i.e. through every post. Whenever you prepare a product catalogue, there you will get the option ‘enter a link’. There you can put the product link.
Create a catalogue, put the proper description, price, and the place where it is asking for the link and put the Instagram post link there. So, whenever you share that catalogue with anyone, that person could go through Instagram from there. They would view your Instagram posts, likes, and comments. Also, they will see the range of other products from where they might get interested to buy some product.
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Instagram Marketing Through WhatsApp
You can also start good Instagram marketing through WhatsApp. It might not be possible at a big level. But if you are at a small level or just started your business then broadcasting your link to each and every customer at the personal level would help to grow. Broadcast personally and ask every customer to like, share, and comment on your post. Many people don’t do this as they think that they will not get results. But the truth is that it gives you the best result.
As an example; If you have 4 to 5 groups with 500 to 600 people each and if 50 extra likes you will get from there, then you will definitely get 1 to 2 orders with this.
All-in-all, if you keep your focus only on these 2 platforms then your sales will increase because your whole dedication and focus are only on your 2 profiles, in which you are making a good brand and building up. You are not putting your attention anywhere else.
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This is the problem faced by most resellers because they are not able to focus on 2 things. They do marketing on every social media channel like Facebook, Quora, and YouTube apart from Instagram. They waste their time on many things which is why they end up being demotivated due to not getting adequate sales. You don’t attract sales due to not doing things perfectly or properly.
Make 2 platforms very appropriately and integrate them with each other. Use 1 platform for marketing and another 1 for sales.
You can buy our course on reselling business to learn it at a professional level.
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Frequently Asked Questions
Q. Which platform is best for dropshipping?
Integration of Instagram and WhatsApp is best for dropshipping.
Q. Is dropshipping really profitable?
Yes, dropshipping is really profitable in India if done in the right way.