Almost all the resellers face the issue that customers do not want to prepay for the order. Customers mostly ask for COD and due to this resellers might lose many orders. It is the customer’s perspective of buying a product in COD, but upto you is how you convince them to prepayment. Resellers frequently ask for some trick or technique to persuade or convince customers for prepayment of product. But, honestly, there is not any particular strategy for it, but it should be your personal talent. You should tackle customers appealingly and slowly convince them that prepaying is beneficial for them.
If still nothing is working for you to convince customers, let us inform you about certain steps that might help you.
(Lagbhag sare resellers ki problem hoti hai ki log samaan kharidne ke liye pehle payment nahi karna chahte. Unko zadatar COD hi chahiye hoti hai aur iske wajah se resellers ke hath se bahut sare orders chale jate hain. Logo ko prepayment ke liye manana resellers ki khudki kalaa hoti hai. Ye puri tarah aap par depend karta hai ki aap kaise customers ko manate hain. Agar phir bhi aap nahi mana paa rahe hain to yaha hum kuch steps ke bare me batayenge jisse shayad log prepayment karke aapka samaan kharidne ke liye maan jaye.)
5 Unique Steps to Convince Customers for Prepayment
Level 1. Introduce Your Brand to Customers
Whenever customers ask you for COD, the very first thing you need to do is introduce your brand. Tell them that ‘we have a well-established brand’. You can trust us as we already have many followers and there is not even a single percent chance of fraud. Show them your business card to help them develop trust.
(Jab bhi log aapse COD ke liye bole, sabse pehle aapko unko apne brand ke bare me batana chahiye. Unse boliye ki aapka well-established brand hai. Aapke already bahut followers hain aur fraud ke bilkul bhi chances nahi hai. Customers ko apna business card dikhaiye taki wo aapke brand par vishwas kar sake.)
Level 2. Inform Your Customers About Previous Consumers
If the customers are still not convinced for prepayment, then inform them about your previous consumers. Show them proof of customers who have already purchased your product and are satisfied. Proof can be anything such as feedback, reviews, ratings etc. This may help them to develop trust in your business and might get convinced for prepayment.
(Agar log phir bhi prepayment ke liye nahi maante hain to unko apne previous customers ke bare me bataiye. Unko apne satisfied customers ka proof dikhaiye, iske liye aap unko apne customers ka feedback, reviews ya ratings dikha sakte hain. Isse logo ko aapke business par vishwas karne me help hogi aur wo prepayment ke liye maan jayenge.)
Level 3. Show Live Pic of Product to Customers
If the above approach still does not convince the customers for prepayment, then next is to show them a live pic of the product. Convince them that the product is with you and as you will get the order with prepayment, it will immediately get dispatched. And within 4 to 5 working days, it will get delivered to the customer. With this, customers may trust you and be ready for prepayment.
(Agar abhi bhi log prepayment ke liye nahi maante hain to next step me aap unko samaan ki live pic dikha sakte hain. Unko ye batake manaiye ki product aapke pass hai aur jaise hi aapko prepayment ke sath order milega, wo turant usko dispatch kar denge. Aur 4 se 5 working days me samaan customer tak deliver ho jayega. Isse logo ko aap par vishwas karne me help hogi and wo prepayment ke liye maan sakte hain.)
Level 4. Share Your Genuine Problem With Customer
Now the next is to tell your genuine problems to customers. You may inform them that:
● If I send this product for COD and if it will get returned by you, I will be at a loss.
● I get money late on COD and in case the product is returned, I need to return money from my pocket.
● I might not be able to provide good services with COD.
● I don’t have any service to deliver the product adequately with COD.
● My business would not be sustainable if I allowed COD.
● With cash on delivery, the product price might increase.
(Agli step me aap customers ko apni genuine problems ke bare me bata sakte hain. Jo bhi aapke issues hain jinke wajah se aap COD par samaan nahi de sakte, customers ko bataiye. Agar maine COD me samaan diya aur aapne return kar diya to mujhe nuksan hoga. COD me mujhe paise bahut late milte hain aur samaan wapas hone par mujhe apne paas se paise dene padte hain. COD me main shayad achchi services na de paau. Samaan ka price badh sakta hai, COD me.)
Level 5. Request Customers For COD and Offer Them Future Discounts
Now you might request your customer for prepayment saying that I am a genuine seller. If this time you agree to prepayment, with your next purchases in future, I might offer discounts or deliver much better services.
(Last me aap customer se prepayment ke liye request kar sakte hain. Unko boliye ki main 1 genuine seller hun aur agar abhi aap COD me maante hain to agli baar main aapko discount ke sath aur bhi achchi services de sakta hun.)
Last but not the least, convince them by saying, ‘Reselling business is all about trust, if my customers trust me with prepayment, I will also trust them with the surety of delivering better services.’ As a reseller, I need to appreciate my customers and my customers should appreciate me.