Selling products or services on social media platforms has now become a trend. Today more than 50 lakhs people in India use social media not just for entertainment but also as a career option. They earn money online just by promoting and selling their products on social media platforms. These people are named by the term “resellers” or “social sellers”.
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So, if you also want to start a part-time or a full-time gig within your comfort zone and want to earn a good livelihood, then read this blog and start selling on social media platforms. In this blog, you will get detailed information about how you can start your online business on your own social media platforms.
Effectiveness of Social Media in Online Selling
Selling on social media platforms is an effective way to reach your target audience. It’s also a good way to build your brand and connect with people who care about your products and services.
It can be done in a variety of ways, including:
- Posting on social media sites like Facebook and Twitter.
- Creating content that encourages people to buy things.
- Creating ads that encourage people to buy things.
- Encouraging engagement on your social media accounts.
- Many brands are also using influencer marketing to sell their products with the help of influential people. This means that you can pay someone to promote your product or service. You can get influencers from within your industry or from outside of it. For example, if you run a restaurant, you can hire someone who has a large following in the food industry to promote your restaurant online.
Steps to Sell on Social Media Platforms
Selling on social media platforms is quite easy but a little tricky too. It is a 5 step process to become a good and effective social seller and sell products on social media. Let’s understand the steps required to become a successful social seller and sell products on social media marketplace:
Step 1: Find a Good Wholesaler
For selling on social media platforms, you will need a product to sell. If you have your own manufacturing unit or product, then you do not need to follow this step. But if you are starting from scratch then the first step you need to do is search for a good wholesaler. It is a very important step in which you should invest time in the absence of a genuine wholesaler, you might incur losses.
There are many wholesalers in India who are providing their products to resellers or social sellers for their reselling business. So, after finishing your research for a wholesaler, ask them for a sample product. You don’t need to keep your own stock of the product, get one tester product and then the wholesaler will directly ship the products to the customers on your behalf. They will provide you with detailed information about the product as well as pictures.
To find a genuine wholesaler for your social selling business, visit here.
2. Content
You might have heard the famous quote that “content is king”. But today, to sell on social media content is both king and queen of the online business empire. So, after searching for the wholesaler, the next step to selling on social media platforms is promoting your brand. Create content related to your products and post them on social media platforms.
Invest efforts and money in creating good quality photography, videos, etc with the product. The better you do the editing, the more you get traffic. Eventually, more people will become your customers. Today reels and short videos have a high probability of getting viral. Thus, if you keep on creating and promoting reels and videos with your product, then you will get more followers and eventually customers for your business.
3. Social Media Profile
The next important thing is of course to create a good social media profile. You might be thinking what is the trick in that, anyone can create a social media profile. Right? Yes, you are right. Creating a social media profile is a much easier task but getting more traffic for your online business through it is a little tricky.
You need to make your profile SEO friendly. Making it SEO-friendly will help you to get your profile to appear at the top of the user search result. Also, a good and properly optimised profile would easily gain customers’ trust. You will be able to get more traffic, conversion, and sales. Posting the testimonials and feedback of your customers also helps to build more trust and get more followers.
4. Customer Management
The process till now is easy but the difficulty is to manage clients, which is the next and fourth step to selling on social media. This is the most important step to finally doing sales, earning money, and growing online business on social media platforms.
Now you might be thinking about why customer management is difficult, replying seems so easy. It becomes difficult because you have different social media profiles and need to manage and respond to people in all the profiles individually. In the absence of proper management, you might lose customers and incur losses. So management is very important in the initial stages. So you should have software or a platform for this. We are here revealing you software that can help to manage chats of multiple social media profiles in one place.
5. Customer Follow-ups
Now, the next and last step to selling on social media is customer follow-ups. It means you need to do retargeting and remarketing. Following all the above steps, only 20% of the people might trust your brand and get converted to customers. The other 80% of the people need more effort. Here is where retargeting and remarketing come into play.
Retargeting simply means sharing the content and information related to the product again and again. When they see them more often, they will eventually gain trust and convert into paying customers. So, retargeting and remarketing is the very crucial step to selling online on social media and earning ample money.
How to Manage Customers to Sell on Social Media
Till now the process is easy and one can easily manage but it difficult is to build a system to manage customers. You will get traffic, and customer queries on each social media platform and you need to manage each platform effectively. It becomes very cumbersome to handle each social media platforms as you continuously keep on getting queries and messages. If you do not respond effectively, you may end up losing customers.
What if you can manage all the social media platforms in one place? Interesting right? There is a company named “Pancake” that provides software to manage the queries of all the 3 platforms including WhatsApp, Instagram, and Facebook in one place. It is a very useful and efficient tool to manage all social media platforms. The tool provides many features and it responds very hastily.
How to Use Pancake Software
To use pancake software to manage customers to sell on social, follow the below steps:
1. Visit Pancake’s official website and then click on “Create Free Account”.
2. Fill in all the information to create an account.
3. Verify account and login.
4. The next step is to connect all the accounts on Instagram, WhatsApp, and Facebook using the “Connect” button.
You can view the chats of different platforms one-by-one. Or you can also see chats of all the platforms at one place by clicking on “Multiple” mode. The software also enables you to add team members, clients, customers, orders, products, etc. A particular client can be assigned to a particular team member. The software can be used at the trial version or to get more features, you can also buy the paid version.
So, we have learned how to sell on social media and earn maximum money by spending less. This is the best way to grow your business on social media platforms with very little to no spending.
Frequently Asked Questions
Q. Which social media platform is best for selling products?
If you want to earn good money by selling with social media marketplaces, then Facebook, Instagram, and Pinterest are the best options.
Q. How do you get people to buy your product on social media?
You can make people buy your product through social media marketing and by continuously remarketing or retargetting.