Are you looking for a new way to reach your target audience? WhatsApp Ads, or advertisements, maybe the solution! This innovative messaging platform allows organizations to send targeted messages directly to an individual’s phone through its services. But before you start creating ads on WhatsApp, it’s important to understand exactly how the process works. With this ultimate guide, learn all about setting up and launching your first WhatsApp Ads campaigns quickly and easily.
Table of Contents
What are WhatsApp Ads?
WhatsApp Ads are a form of mobile advertising that uses messaging platforms to target and reach audiences. Ads on WhatsApp can be used to promote products, share information, or alert customers about upcoming events. With WhatsApp Ads, advertisers can customize which users receive their ads based on location, interests, age, and more. Businesses can also use sponsored stories to draw attention to their brands through user-generated content. With the right combination of messaging and targeting, businesses can effectively engage with customers using these powerful visibility tools.
Actually, WhatsApp ads do not actually take place on WhatsApp. It actually takes place on Facebook and Instagram. People get redirected to WhatsApp from Facebook and Instagram ads or campaigns. When people click on WhatsApp ads, they are directly redirected to WhatsApp.
This was not possible initially, but Facebook has officially launched a feature known as CTWA. CTWA refers to as click to WhatsApp Ads. With this, you can run ads on Facebook and Instagram and bring your customers to your WhatsApp.
Benefits of Using WhatsApp Ads
- WhatsApp is one of the most popular messaging applications, with over 1.5 billion active monthly users.
- WhatsApp ads are an effective way to reach potential customers and build brand awareness.
- Using WhatsApp as a marketing tool can help you target specific audiences and track performance.
- Unlike other social media platforms, WhatsApp messages have an incredibly high open rate.
- With WhatsApp Ads, you have access to features like Shop Now and Recent Purchases buttons, making it easier for customers to interact with your brand.
- You can also use Messenger Bots to send automated messages and provide helpful customer service.
- WhatsApp Ads are more cost-effective than advertising methods, giving you the opportunity to maximize your return on investment.
How Does WhatsApp Ads Work
With WhatsApp ads, businesses can craft messages that are tailored to their target audience, helping to ensure that their message reaches the right people at the right time. Additionally, it’s easy to monitor how successful your advertising campaigns are by tracking user engagement. By understanding how many people are opening and responding to your ad, you can make informed decisions about how to optimize your campaigns for even better results. WhatsApp advertising is an effective way to reach more potential customers, build brand recognition and grow your business.
To get successful with WhatsApp ads, it is necessary that you should have the WhatsApp API or WhatsApp business account. You would get only a 10% benefit if you use a normal WhatsApp account for your WhatsApp Ads. There are many benefits of using WhatsApp business API for WhatsApp ads.
To work with WhatsApp Ads, you need to connect your WhatsApp business account with Facebook and Instagram and put ads. From the ads, you redirect your potential customers to WhatsApp. Save their database and retarget them as required to convert them into regular customers.
Setting Up Your WhatsApp Business Account
Download WhatsApp App
In order to start, simply download the app from the Apple Store or Android Store. You’ll notice that there is a small visual difference between the WhatsApp and WhatsApp Business logos. Once downloaded, launch the app and start customizing settings, drafting messages, and discovering ways to use it to reach more potential customers. Get ready to take your business to the next level with WhatsApp Business!
Agree to Terms of Service and Press Continue
Before you proceed with using the new WhatsApp Business policy, we strongly advise you to read through our Terms of Service. By accepting and continuing with the new policy, you agree to abide by all terms and conditions that are in place. As a user, it is your responsibility to make sure that you understand what these terms and conditions entail. So please take the time to carefully read through its Terms of Service before accepting and proceeding.
Make a WhatsApp Business Account
Setting up a WhatsApp Business Account may seem like a daunting task, but it’s actually quite simple. You can either convert your current number for business use or opt to register with a dedicated number that will be exclusive to WhatsApp Business. To finalize the process, you’ll need to verify your phone number once you’ve made your selection. This will ensure that everything is functioning properly and you can start connecting with customers right away!
Verify WhatsApp Business Number
Enter the phone number that you’d like to associate with your WhatsApp Business app. You will be verified either via SMS or call and receive a six-digit code sent directly to your device. If you don’t receive an SMS, you can opt for a call verification instead and get the process done right away.
Convert WhatsApp to WhatsApp Business
Moving your personal data to WhatsApp Business can be a straightforward process. First, make sure you have enabled two-factor authentication and enter the provided code. Then, allow permission for WhatsApp to take over, and all of your images, videos, chat messages, and contact numbers will be transferred to your Business account. Please note that this may take some time depending on the size of the media files.
Grant Permissions For WhatsApp Business to Access File
Staying connected with customers and sharing necessary documents has never been easier! Allowing WhatsApp Business access to your contacts and media files can help you deliver better performance and make communication more efficient.
Setup WhatsApp Business Profile
Once you have completed the above steps, you are ready to finish creating your WhatsApp Business account! This last window allows you to fill in important information about your business, such as its name, profile picture, category, and description. The address field is also required for a complete setup. After that, you can either move forward with entering additional details about your business or revisit this at a later date. Setup is easy and your business will be ready for customers in no time!
How to Setup WhatsApp Ads?
Connect WhatsApp Business or WhatsApp Business API to Facebook
The first step is to connect your WhatsApp account to Facebook. It is an easy way to extend your customer service capabilities. With WhatsApp, customers can directly message your business and receive answers quickly. The integration also allows your Facebook page to respond to inquiries automatically – making it easier for you to provide more responses in less time. Plus, all customer conversations are securely stored in one place so you can easily track and manage conversations with customers. To get started, simply link your WhatsApp Business Account or the WhatsApp Business API to your Facebook page and start communicating with customers from both platforms.
Put Ad Through Facebook Ads Manager
In the next step, you need to run your ad. For that login to Facebook Ads manager, go through Settings, and put your ad.
Select Ideal Audience Based on Different Factors
Here, you will choose your target audience. Choosing the right target audience is essential in order to maximize your ad’s potential. There are a variety of factors that you should take into consideration when selecting an ideal audience for your WhatsApp ads.
First, think about who will actually benefit from your product or service. Will it appeal to young adults, busy parents, or seniors? Knowing your primary demographic can help guide your decision-making. You should also research the interests and behaviors of your desired audience. Are there any particular topics that resonate with them? Consider their lifestyle and daily habits as well.
Ultimately, understanding your target market’s needs, desires, and expectations is key to finding an ideal audience for your WhatsApp ads. By taking the time to carefully research and consider all the relevant factors, you’ll be able to create ads that will reach the right people and generate positive results.
With this, you will get a relevant audience and you will be able to get more sales and conversions.
Upload Content
Now, you need to upload content to engage your audience. The content should be well-prepared to appeal to your target audience. Make sure to include keywords in your content. Overall, prepare the content in a way to make your audience click on it.
Write Title and Description of Ads
Write an appealing title and description for your ad. The title and description should be very clear. It should clearly depict your ad perspective to your target audience. After structuring the title and description of the ad, publish your ad.
Use Case of WhatsApp Ads
Advertisers looking to leverage the powerful reach of WhatsApp have a few use cases to consider. First and foremost, brands can use automated messages to deliver personalized content or offer directly to customers. For example, businesses can send time-limited promotional discounts or exclusive product information as an SMS through WhatsApp.
Another common use case is leveraging viral marketing campaigns via WhatsApp’s group messaging capabilities. Brands can create marketing groups to spread the word about upcoming products, events, and services from within a secured network. Businesses can also send coupon codes and other offers directly to loyal customers, who can then pass them on to friends and family for maximum effect.
Finally, many businesses are now exploring how to use WhatsApp Widgets or “Click to Chat” buttons on their websites or apps. This feature allows potential customers to ask questions, initiate conversations and request help – all while staying on your website or app rather than having to jump over to WhatsApp itself.
WhatsApp provides brands with a great way to reach customers in an increasingly mobile world – it’s just a matter of finding the most effective use cases for your business.
To learn more about WhatsApp marketing, buy our course at Social Seller Academy.